Whatever. I am sick of talking about this. I just think it is sad and makes me upset sometimes. As Starbucks founder Howard Schultz explains in his book, there was a perfectly good reason and thought process behind the logo selection, including the fact that the company name itself is a nautical reference (maybe if you ever read Moby-Dick, one of the greatest pieces of American literature, you would know that) very appropriate for Seattle, where it was founded. Whatever, I am not going to defend their logo. I just wish they were allowed to stay true to their original identity and the reasoning behind it, or at the very least have the occasional throw-back reference to their founding, without getting flack from the panties-in-a-wad crowd.
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