...I hate the new Jeep Wranglers. When you are being compared side-by-side with the H3, I think that is a problem. It is kinda like if I was in a band that prided itself on being independent and alternative and then read in a magazine that some music critic had compared us to Britney Spears (may her career R.I.P.). Whether you like it or not, it is all about image, and the Jeep marketing execs really need to consider where they are going with the image of The Jeep (a.k.a Wrangler, Renegage, Scrambler, CJ, YJ, or TJ)
You have forsaken what got you here in the first place, the attitude and image and power and utility of The Jeep. And when I say Jeep, I mean Wrangler, don't butt in and say, oh, you mean like my Grand Cherokee? No. That is made by the Jeep corporation, but you can't refer to it in the same way as the original Jeep.
I could go off on a tirade about them and how they are pandering to the soccer-mom, grocery-getter, frat-boy, daddy's-little-girl market instead of staying true to their roots. Jeep, don't you have an entire fleet of vehicles that fit that description and target that market? Why change the Wrangler to fit? Stupid. But ultimately, the extended and 4-doored Unlimited was Jeep's answer to the H2 and H3. Why do you feel you need to answer them? Let them do their thing and produce sucky cars that a minority of the world will actually want, but you can rise above that and keep your "franchise player," if you will, unsullied amidst this SUV / LUV crazed culture. I guess if you want to change all your goals and image as a car company and neglect the loyalty and uniqueness of the Jeep community in exchange for a new, ostensibly
cosmetic and superficial consumer base, then be my guest. I'm gonna go get a CJ-8 instead. Work back towards tradition instead of forward towards obscurity.
No comments:
Post a Comment