Does AppleCare really care?

This video is an extreme (disturbing to some) example of what happens when a company's need to be right comes before customer service. How else is the customer going to get the attention of the big corporations? Who is going to stand up for the consumer? Where do you go with a complaint when you feel like your words fall on deaf ears of millionaire CEOs or inept cubicle jockeys?

There is a rapidly increasing lack of good customer service in this country. Whether it is the pimply high school kid at Starbucks who has an attitude (and no, it isn't just because he is trying to be "emo") or the IT guys located in who knows which third-world country who are really hard to understand and talk down to you like you are an idiot, there is no accountability and there is no good way for the consumers voice to be heard. What happened to "the customer is always right"??

In Apple's defense, unlike Mr. Whitford in the video, I have never had a problem with AppleCare or any of the people on the other end of the phone. I have had questions and have had to get help from them on a couple occasions and they were very nice, very helpful, and didn't make me feel like an idiot for asking about something that I am sure was really simple. So, I can't really speak to his issues with Apple, but I do agree that in general, there is a problem with customer service.

Here is the article that featured the Macbook video.