oh and one more thing discovered today:
Checker's fast food burger place has harnessed the power of combining a good product and good marketing
late night TV commercial when people are a little hungry but it is too late to go to Checkers
the next day when they are trying to figure out what to eat for lunch, that commercial pops into their head
so powerful is this association that you are willing to drive 20 minutes out of your way to try it
and the best part, well aside from having a picnic with a heater and music in the back of the Jeep with the seat removed and the tailgate open, the food was really good. well, i mean, we arent talking chef quality entrees or anything, clearly. but if you are scrutinizing fast food along those lines then you are looking the wrong place entirely anyways. mushroom & swiss double cheeseburger, chili cheese double cheeseburger, and bacon cheddar double cheeseburger. buy two for $4. not bad. and actually very tasty. and good sweet tea and chili cheese fries too. yeah...you may have to reach for the Tums at a later point, but some would say that is the sign of a really good meal. just dont try to eat all three versions of the double cheeseburger in one sitting. that could be a little too much.

so in conclusion. well done Checker's.

any and all comments or responses are welcome at dabele@wm.edu