Steve Jobs continues to do it. he continues to defy the world and then entire market by innovating and creating new and exciting opportunities for consumers to become loyal to Apple. there was an article in PCWorld about the different alternatives to the Windows monopolozing OS, which can be found here

a couple of my favorite quotes from the article:
-on how we have been brainwashed into this singular operating system mindset so that even the notion of switching is incomprehensible:
"I think if you took somebody who had never seen a computer in their life and asked them to diddle around with a Windows PC and a Mac OS X PC, they would find OS X easier to use,"

"The refined and tightly integrated software makes Apple the best overall platform for consumer-based media editing and management."



and i got the privilege to watch one of the most exciting events of the year. whe Worldwide Developers Conference (or WWDC). this is where Steve Jobs has a huge presentation of all the things that are going on and the plans for the future, showing how much he is planning ahead for the future and how far ahead he is of the competition. he is selling the innovation and production of the Apple corporation to these developers so that they will get excited and get on board. here is the link to the video. i wont spoil any of the surprises, and it is a long video so you have to watch the whole thing. WWDC Address


exciting times. get on board before things really start to take off.
any and all comments or responses are welcome at dabele@wm.edu